We develop holistic brands and deploy powerful stories.

Form & Function is a branding and media development agency that helps organizations craft meaningful narratives and courageous brands.

  • Our team is made up of business leaders, storytellers, brand strategists and creatives with years of history in the media industry. To us, content isn’t the latest buzzword being held captive by marketing professionals; content should give voice to who you are, not just market what you offer. We provide a way for brands to maintain an ongoing and evolving connection to the people they care about most. 

  • We work with organizations across the professional spectrum, united in the pursuit of bettering our world. Whether with large organizations, small businesses, social enterprises, sacred communities or universities, we love immersing ourselves in a diverse set of cultures and objectives.

  1. Who We Are
  2. Who We Work With

Capabilities

We encourage our clients to think of branding as a holistic process. It’s important to understand both the rational and emotional principles that make us feel connected to movements. Beyond simplifying a client’s message to clearly communicate their mission and values, our aim is to help them build a brand that invites the world to join their “tribe” and strive for common good. These convictions also guide us through any design or product development that we’re fortunate enough to be a part of.

Branding

  • Business modeling
  • Communication and marketing strategy
  • Editorial voice
  • Research
  • Language and ethos
  • Audience segmentation

Design

  • Logos
  • Print layout
  • Illustrations
  • Advertisements
  • Web: UI and UX
  • Art direction

Product Development

  • Books
  • Magazines
  • Music
  • Podcasts
  • Communication collateral

Approach

We believe that the most creative, effective part of any initiative is found in the execution, not the ideation. F&F relies heavily on a tried and tested process to set the foundation for any work we undertake. Here’s a look at that approach.

The Brand Development Map

"Form follows function — that has been misunderstood. Form and function should be one, joined in a spiritual union" - Frank Lloyd Wright

Our brand development map takes stakeholders through three interdependent disciplines:

  1. We learn as much as we can about your objectives, history, audience and who you want to be through strategic research and data mining. This will start the process of establishing your brand personality. 
  2. Now that we’ve established your mission, vision and brand characteristics we’ll visualize your product, and make sure it’s going to effectively reach your intended audience. 
  3. This is the stage most people think of when discussing the brand process. Here we'll start creating your product and its visual brand system, as well as establish how the world is going to get to know you.

Through this process, we help clients tell engaging stories and launch sustainable initiatives.

Where we Work

The New York Times calls it an “It city,” TIME calls it a “red-hot town”, GQ calls it “Nowville”—and Form & Function just calls it home.

Nashville has always been known as a welcoming city rooted in music history, Southern scenery and, of course, delicious food. Today, it is also a consistent leader in job growth and a hub for health care, media, education and more. From college graduates to Google Fiber, everyone seems to want to be a part of Nashville.  

At the center of it all is a unique creative community, where startups thrive and people value collaboration over competition. Our team is made up of transplants, but our approach is iconically Nashville—marked by authenticity, committed to innovation and fueled by strong coffee and good barbecue. 

Our Work

Our goal is to design a roadmap that leads brands to increase sales, visibility and impact. If you’re interested in seeing detailed case studies, get in touch with us, and we’d be happy to tell you more about our work.

Core Team

  • Josh Babyar

    Founder
  • Michael Romero

    Founder
  • Alyce Youngblood

    Editorial Director
  • Chaz Russo

    Creative Director
  • Chad Michael Snavely

    VP of Production
  • Judson Collier

    Designer
  • Chris Youngblood

    Marketing Manager
  • Cara Davis

    Editor-at-Large

Get in Touch

Want to learn more about F&F or how we can help you? Drop us a few lines here.