Form & Function is a branding and media development agency that helps organizations craft meaningful narratives and courageous brands.
Our team is made up of business leaders, storytellers, brand strategists and creatives with years of history in the media industry. To us, content isn’t the latest buzzword being held captive by marketing professionals; content should give voice to who you are, not just market what you offer. We provide a way for brands to maintain an ongoing and evolving connection to the people they care about most.
We work with organizations across the professional spectrum, united in the pursuit of bettering our world. Whether with large organizations, small businesses, social enterprises, sacred communities or universities, we love immersing ourselves in a diverse set of cultures and objectives.
- Who We Are
- Who We Work With
We encourage our clients to think of branding as a holistic process. It’s important to understand both the rational and emotional principles that make us feel connected to movements. Beyond simplifying a client’s message to clearly communicate their mission and values, our aim is to help them build a brand that invites the world to join their “tribe” and strive for common good. These convictions also guide us through any design or product development that we’re fortunate enough to be a part of.
- Business modeling
- Communication and marketing strategy
- Editorial voice
- Language and ethos
- Audience segmentation
- Print layout
- Web: UI and UX
- Art direction
- Communication collateral
The Brand Development Map
"Form follows function — that has been misunderstood. Form and function should be one, joined in a spiritual union" - Frank Lloyd Wright
Our brand development map takes stakeholders through three interdependent disciplines:
- We learn as much as we can about your objectives, history, audience and who you want to be through strategic research and data mining. This will start the process of establishing your brand personality.
- Now that we’ve established your mission, vision and brand characteristics we’ll visualize your product, and make sure it’s going to effectively reach your intended audience.
- This is the stage most people think of when discussing the brand process. Here we'll start creating your product and its visual brand system, as well as establish how the world is going to get to know you.
Through this process, we help clients tell engaging stories and launch sustainable initiatives.
Where we Work
Nashville has always been known as a welcoming city rooted in music history, Southern scenery and, of course, delicious food. Today, it is also a consistent leader in job growth and a hub for health care, media, education and more. From college graduates to Google Fiber, everyone seems to want to be a part of Nashville.
At the center of it all is a unique creative community, where startups thrive and people value collaboration over competition. Our team is made up of transplants, but our approach is iconically Nashville—marked by authenticity, committed to innovation and fueled by strong coffee and good barbecue.
Our goal is to design a roadmap that leads brands to increase sales, visibility and impact. If you’re interested in seeing detailed case studies, get in touch with us, and we’d be happy to tell you more about our work.
Alyce YoungbloodEditorial Director
Chaz RussoCreative Director
Chad Michael SnavelyVP of Production
Chris YoungbloodMarketing Manager
Get in Touch
Want to learn more about F&F or how we can help you? Drop us a few lines here.